Experience Positano

what to see in the Romantic Town

Positano is not just a destination, but a visual and sensory experience unlike any other in the world. Known as the "vertical city", it unfolds before the visitor’s eyes like a cascade of pastel-coloured houses that cling to the rock, descending until they almost kiss the sea. Strolling through Positano takes you on a journey through a maze of narrow stairways and alleyways fragrant with orange blossom, where every corner offers a fresh glimpse of the azure sea and the majolica-tiled dome that dominates the horizon.

Lo stile inconfondibile: le vie della moda di Positano

Unmistakable style: Positano’s fashion scene

Exploring the historic centre is all about immersing yourself in the artisanal elegance of Positano fashion. The narrow streets leading down from the upper part of the village towards Spiaggia Grande are lined with historic shops and elegant boutiques. Here, you can't miss the chance to buy the famous linen and macramé clothing, or to have a pair of the celebrated leather sandals made to measure in just a few minutes, the product of craftsmanship passed down through the ages. Among hand-painted ceramics and art galleries, shopping becomes a stroll through local creativity.

Il cuore storico: la Chiesa Madre e la Villa Romana

The historic heart: the Mother Church and the Roman Villa

The undisputed symbol of the village is the Church of Santa Maria Assunta, whose dome, covered in yellow, green and blue majolica tiles, is the most frequently photographed landmark on the Amalfi Coast. Its altar houses the precious Byzantine icon of the Black Madonna, linked to the legend that gave the city its name. Right beneath the church lies a treasure that has only recently been unearthed: the MAR (Roman Archaeological Museum). Visiting this ancient Roman villa is to embark on a journey through time, admiring Pompeian frescoes with their vivid colours that tell the thousand-year-old story of this holiday resort, beloved since imperial times.

The beaches and the Saracen Towers

The call of the sea is irresistible. Spiaggia Grande, the beating heart of the social scene, is an open-air gathering place where you can see and be seen whilst sipping an apéritif at sunset. For those seeking a more secluded atmosphere, a picturesque path carved into the rock leads to Fornillo Beach, a peaceful oasis guarded by the ancient Clavel Tower. The ancient Saracen towers, including Torre Sponda and Torre Trasita, still watch over the coast with pride; these stone sentinels serve as a reminder of this land’s adventurous past and, today, frame views of breathtaking beauty.